INSIGHTS
Notes on WordPress engineering, plugins, and shipping at scale.
Writing about the WordPress problems that do not show up in tutorials. Performance work, plugin architecture, scaling, and the engineering decisions behind production builds.
LATEST POSTS
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Dev Tip #6: Safely Loading JavaScript and CSS in Your Plugin
Loading scripts the wrong way can break compatibility, affect performance, or mess up other plugins.
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How I Balance Client Work, Product Building, and Content Creation
Balancing agency projects, plugin releases, and creative content is tough. Here’s my personal system that helps me manage it all…
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Dev Tip #5: Creating Custom Post Types (The Right Way)
Custom Post Types (CPTs) are one of the most powerful features in WordPress.But if you’ve ever seen “badly done” CPTs,…
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How I Handle Support Without Losing My Mind
Support used to drain me. Now I handle it with structure, boundaries, and a bit of patience. Here’s what changed…
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Dev Tip #4: Handling AJAX in WordPress (The Clean Way)
Using AJAX in your plugin can make it feel fast and modern — but if you don’t structure it right,…
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Dev Tip #3: Plugin Security Basics I Never Skip
Security isn’t the flashiest part of plugin development — but it’s the part that breaks trust the fastest when ignored.…
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Why I Don’t Chase Feature Creep Anymore
In my early plugin-building days, I used to think more features meant more value. If a user requested something, I…
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Dev Tip #2: How to Load Scripts Only on a Specific Admin Page
When building a plugin, loading your scripts and styles everywhere in the WordPress admin isn’t ideal.It adds unnecessary bloat and…
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The Best WordPress Advice I Ever Got
A short piece of advice from my early dev days changed how I think about building for WordPress — and…