WordPress Engineer · Plugin Developer · Founder
I engineer WordPress plugins and systems for teams running it at production scale.
Ankit Panchal
WordPress Core Contributor across 14 releases. 2M+ plugin downloads. WordCamp US 2026 organizer.
FEATURED ON
WHO HIRES ME
Most teams reach out after surface-level fixes have stopped working, or before they ship something they can’t afford to break.
- Your WordPress site slows down as traffic grows, and more hosting isn’t fixing it.
- Your agency has a complex client build that needs senior plugin or WordPress engineering.
- You need a custom plugin built for production scale, not a prototype.
- You’re shipping a commercial plugin that’s hitting performance ceilings in customer environments.
- You want someone who diagnoses the real problem, not someone who patches symptoms.
ENTERPRISE WORDPRESS DEVELOPMENT
Custom builds for WordPress at production scale.
Multi-site architectures, custom REST endpoints, headless setups, complex integrations. The kind of engineering that doesn’t fit standard agency scopes.
For agencies with complex client builds. Product teams building on WordPress. Enterprises evaluating WP for revenue-critical workloads.
CUSTOM PLUGIN DEVELOPMENT
Production-grade plugins, built to last.
WordPress plugins for commercial distribution, internal tools, or extending existing systems. Built to WordPress.org standards. Tested at scale.
For companies shipping commercial WordPress plugins. Agencies needing custom functionality. SaaS teams using WP as a platform layer.
PERFORMANCE & ARCHITECTURE
When more hosting isn’t fixing it.
For WordPress systems collapsing under traffic, plugin sprawl, or data models that didn’t anticipate growth. Diagnosis first, then targeted intervention.
For teams with high-traffic WordPress sites that have gotten slow or fragile. Anyone whose hosting upgrade didn’t fix the real problem.
MAINTENANCE & SUPPORT
Ongoing care for WordPress sites that matter.
Proactive monitoring, daily backups, and priority support. Delivered through MaintPress, my dedicated maintenance SaaS for agencies and businesses.
For agencies managing multiple client sites. Businesses whose WordPress is revenue-critical.
HOW I WORK
Four steps. No surprises.
01
Diagnose
Performance issues, broken plugins, and slow growth are usually symptoms. I start by finding the actual problem before recommending what to fix.
02
Define priorities
Not everything gets fixed at once. I sequence work by impact and risk, and tell you what to defer.
03
Build with discipline
Every change is intentional, tested, and reviewed against upgrade safety. Code I ship survives WordPress updates.
04
Document and hand off
Code, decisions, and runbooks. So your team can maintain what we built without me.
PLUGINS
Built for production. Shipped commercially.
Eight WordPress plugins running on 50,000+ sites worldwide. Each one solves a specific engineering challenge, built with the same discipline I bring to client work.
Analytics · Featured
1M+
Downloads
Page Visit Counter Analytics
Lightweight, privacy-first analytics. No cookies, no tracking pixels. Visitor sessions, top pages, bounce rate.
Admin
30K+
Active installs
Hide Admin Bar Pro
Control admin bar visibility by user role, users, pages, devices, or time. Perfect for LMS and client sites.
Toolkit
192+
Modules
UltimaKit For WP
The only utility plugin you’ll ever need. Customize, optimize, and secure your site. No code required.
Integration
15+
Data types
Pushrow for Google Sheets
Sync WordPress data to Google Sheets automatically. Forms, orders, bookings, courses. Real-time, no code.
SEO · AI
10K+
Active installs
xSEOKit — AI SEO Optimizer
AI-powered SEO assistant. Auto-generates meta tags, optimizes slugs, writes alt text. Works with existing SEO plugins.
Forms
5K+
Active users
UltimaKit For Gravity Forms
Build Gravity Forms for better results. Address autocomplete, AI response analysis, auto-submit on last field.
WooCommerce
2K+
Active users
UltimaKit For WooCommerce
Customize WooCommerce without code. Auto-apply coupons, product timer, purchase limits, zero-price labels.
AI · WooCommerce · FOREVER FREE
New
Just launched
AI Price Negotiator
AI-driven price negotiation at checkout. Server-side floor pricing — the LLM never sees the minimum.
WHAT ELSE I BUILD
Three other things I run.
Products and community work that compounds with my client engineering.
Maintenance SaaS
MaintPress
WordPress maintenance as a service. Daily backups, security monitoring, plugin updates, priority support. Built for agencies managing multiple client sites and businesses where downtime costs money.
24/7 · Monitoring · Backups
Plugin Bundle
PluginStack
Eight WordPress plugins, one lifetime deal. Page Visit Counter Analytics, Hide Admin Bar Pro, UltimaKit, Pushrow, and more. Used on 50,000+ sites worldwide.
50K+ sites · 8 plugins · $49 lifetime
Community Platform
WPFolks
Free WordPress community platform with 800+ folks. No ads, no algorithm, no paid tiers. Founded to give WordPress builders a place to learn, share, and connect.
800+ folks · Free forever · No ads
ABOUT
I’ve been writing WordPress at production scale for 13 years.
I started contributing to WordPress core in 2013. Since then I have shipped eight plugins running on 50,000+ sites, been credited across 14 core releases, and helped organize WordCamps from Pune to Pokhara to Portland. I work on the WordPress problems that don’t show up in tutorials.
13+
Years on WordPress
14
Core releases credited
2M+
Plugin downloads
30+
WordCamps attended
SPEAKING & COMMUNITY
I show up where WordPress is built.
WordCamps, contributor days, and community work that keep me close to where WordPress is going next.
WordCamp US 2026
Organizer on the Web/Technology team. Portland, Oregon · August 15–16, 2026. Helping run the largest WordPress event in the United States.
WordPress Core Contributor
Contributor across Core, Core AI, WP-CLI, Polyglots, and Documentation teams. Credited across 14 core releases since WordPress 5.4.
30+ WordCamps attended
Spoken, table-led, and contributed at WordCamps across three continents. From Pune and Ahmedabad to Pokhara, Asia, and the US.
WORK WITH ME
Got a WordPress problem worth solving?
I work with agencies, product teams, and businesses scaling WordPress to production. Tell me what you are building.