WordPress Engineer · Plugin Developer · Founder
I engineer WordPress plugins and systems for teams running it at production scale.
Ankit Panchal
WordPress Core Contributor across 14 releases. 2M+ plugin downloads. WordCamp US 2026 organizer.
FEATURED ON
WHO HIRES ME
Most teams reach out after surface-level fixes have stopped working, or before they ship something they can’t afford to break.
- Your WordPress site slows down as traffic grows, and more hosting isn’t fixing it.
- Your agency has a complex client build that needs senior plugin or WordPress engineering.
- You need a custom plugin built for production scale, not a prototype.
- You’re shipping a commercial plugin that’s hitting performance ceilings in customer environments.
- You want someone who diagnoses the real problem, not someone who patches symptoms.
ENTERPRISE WORDPRESS DEVELOPMENT
Custom builds for WordPress at production scale.
Multi-site architectures, custom REST endpoints, headless setups, complex integrations. The kind of engineering that doesn’t fit standard agency scopes.
For agencies with complex client builds. Product teams building on WordPress. Enterprises evaluating WP for revenue-critical workloads.
CUSTOM PLUGIN DEVELOPMENT
Production-grade plugins, built to last.
WordPress plugins for commercial distribution, internal tools, or extending existing systems. Built to WordPress.org standards. Tested at scale.
For companies shipping commercial WordPress plugins. Agencies needing custom functionality. SaaS teams using WP as a platform layer.
PERFORMANCE & ARCHITECTURE
When more hosting isn’t fixing it.
For WordPress systems collapsing under traffic, plugin sprawl, or data models that didn’t anticipate growth. Diagnosis first, then targeted intervention.
For teams with high-traffic WordPress sites that have gotten slow or fragile. Anyone whose hosting upgrade didn’t fix the real problem.
MAINTENANCE & SUPPORT
Ongoing care for WordPress sites that matter.
Tested updates, regular backups and monitoring, plus one new automation every month. Delivered through the Devra HQ care plan.
For agencies managing multiple client sites. Businesses whose WordPress is revenue-critical.
HOW I WORK
Four steps. No surprises.
01
Diagnose
Performance issues, broken plugins, and slow growth are usually symptoms. I start by finding the actual problem before recommending what to fix.
02
Define priorities
Not everything gets fixed at once. I sequence work by impact and risk, and tell you what to defer.
03
Build with discipline
Every change is intentional, tested, and reviewed against upgrade safety. Code I ship survives WordPress updates.
04
Document and hand off
Code, decisions, and runbooks. So your team can maintain what we built without me.
PLUGINS
Built for production. Shipped commercially.
Eight WordPress plugins running on 50,000+ sites worldwide, published under ApplyFilters. Each one solves a specific problem, built with the same discipline I bring to client work.
Admin · Featured
20,000+
Active installs
Hide Admin Bar
Hide the WordPress toolbar by role or capability, clean up the admin for clients, and switch to a user’s view in one click.
Analytics
Free
With Pro plans
Page Visit Counter
See your visitors, top pages and traffic trends inside the WordPress dashboard, without Google Analytics.
Integration
Free
Pro adds more sources
PushRow for Google Sheets
Send WordPress data to Google Sheets automatically: form entries, users and posts in the free plugin, more with Pro.
Toolkit
180
Modules, all free
UltimaKit for WP
Admin tweaks, security and speed modules in one plugin. Switch on what you need, no code required.
Editor
1,000+
Active installs
Disable Block Editor FullScreen Mode
Stops the block editor from opening in fullscreen, so the WordPress menu stays in view.
Productivity
Free
Everything included
NoteFlow
Notes, checklists and discussions on posts, right inside WordPress. Share notes and edit them together.
AI · WooCommerce
New
Just launched
AI Price Negotiator
AI-driven price negotiation at checkout. Floor prices stay on the server, so the AI never sees your minimum.
Engagement
Free
Rebuilt in 3.0
Like Dislike for WP
Like buttons, helpful votes and a most-liked posts list for any post type.
WHAT ELSE I BUILD
Three other things I run.
Products and community work that compounds with my client engineering.
AI Web Studio
Devra HQ
Websites, mobile apps and automations built with AI and checked by our team. For growing businesses that want the busywork gone: enquiries answered, data synced, reports sent on their own.
Websites · Apps · Automations
WordPress Plugins
ApplyFilters
Home of my WordPress plugins: Hide Admin Bar, PushRow, Page Visit Counter, UltimaKit and more. Free on WordPress.org, with Pro versions where you need more.
8 plugins · 50,000+ sites
Community Platform
WPFolks
Free WordPress community platform with 1,400+ folks in about 50 countries. No ads, no algorithm, no paid tiers. Founded to give WordPress builders a place to learn, share, and connect.
1,400+ folks · Free forever · No ads
ABOUT
I’ve been writing WordPress at production scale for 13 years.
I started contributing to WordPress core in 2013. Since then I have shipped eight plugins running on 50,000+ sites, been credited across 14 core releases, and helped organize WordCamps from Pune to Pokhara to Portland. I work on the WordPress problems that don’t show up in tutorials.
13+
Years on WordPress
14
Core releases credited
2M+
Plugin downloads
30+
WordCamps attended
SPEAKING & COMMUNITY
I show up where WordPress is built.
WordCamps, contributor days, and community work that keep me close to where WordPress is going next.
WordCamp US 2026
Organizer on the Web/Technology team. Portland, Oregon · August 15–16, 2026. Helping run the largest WordPress event in the United States.
WordPress Core Contributor
Contributor across Core, Core AI, WP-CLI, Polyglots, and Documentation teams. Credited across 14 core releases since WordPress 5.4.
30+ WordCamps attended
Spoken, table-led, and contributed at WordCamps across three continents. From Pune and Ahmedabad to Pokhara, Asia, and the US.
WORK WITH ME
Got a WordPress problem worth solving?
I work with agencies, product teams, and businesses scaling WordPress to production. Tell me what you are building.