INSIGHTS
Notes on WordPress engineering, plugins, and shipping at scale.
Writing about the WordPress problems that do not show up in tutorials. Performance work, plugin architecture, scaling, and the engineering decisions behind production builds.
LATEST POSTS
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4. Anatomy of a WordPress Plugin
If you want to become a WordPress developer, learning how plugins are structured is essential.A plugin can be very small…
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3. Understanding the WordPress Request Lifecycle
Before you start writing plugins or building custom features, it’s important to understand how WordPress loads a page.Knowing the flow…
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2. Setting Up a Professional WordPress Development Environment
When you start learning WordPress development, the first confusion usually is: “Where should I write code? How do I set…
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1. Introduction to Modern WordPress Development
WordPress has been around for a long time, and because of that, you will find many different ways people write…
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Here’s What I’d Do Differently If I Were Starting Today
Looking back at my journey as a WordPress developer, here’s what I’d do differently if I were just starting today…
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The 3 Questions I Ask Before Starting Any Plugin
I’ve built a lot of plugins. Some worked. Some flopped. These 3 questions help me avoid dead-end ideas and focus…
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Why I Still Build for WordPress in 2025
WordPress may not be shiny and new, but it still lets me build, ship, and serve real users — without…
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My Favorite WordPress Dev Tools in 2025
A behind-the-scenes look at the tools I use daily for building WordPress plugins — including editors, local setups, testing stacks,…
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How I Stay Motivated as a Solo WordPress Developer
Working solo isn’t all freedom and flow. Here’s how I manage focus, energy, and consistency — one step at a…