The internet moves fast.
Especially in the WordPress world, it can feel like there’s always a rush to ship, to launch, to release the next version before someone else does.
For a long time, I believed in that pace too. Build fast. Launch fast. Move fast.
And yes, there’s some truth to it. Speed matters.
But what I’ve learned over time, especially through building plugins that thousands of people use, is that building slowly often wins in ways that speed never can.
When you slow down, you notice details that you would otherwise miss.
A confusing setting label.
A button that feels a little off.
A smarter way to structure your database.
Small things that, when added up, change the entire user experience.
When you slow down, you build with users in mind, not just features.
You think about what happens after they install your plugin, not just how to get them to install it.
When you slow down, you write cleaner code.
You leave fewer landmines for yourself six months later.
You debug less, because you thought about edge cases before they exploded.
When you slow down, you stay connected to why you’re building something.
You’re not just chasing downloads, likes, or product launches.
You’re solving real problems, in ways that actually make sense long-term.
I’m not saying “move slow and break things.”
I’m saying move with attention.
Move with care.
There’s a huge difference between rushing something out the door, and shipping something solid because you were willing to sit with it a little longer.
Fast is flashy.
Slow is sustainable.
In a world that celebrates quick wins, slow builders quietly build things that last.
And that’s the kind of work I want to keep doing.
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